If you were wondering what was missing in your Facebook news feeds among all the paid advertisements, Facebook live videos and autoplay viral videos from George Takei, Occipital might be able to answer that. Occipital has one of the most popular photography apps on the market with its 360 Panorama app. The photography app, exclusive to Apple iOs, allows user to capture full photospheres of the world around them. While the app has been in existence since 2010, Occipital has made some changes to take advantage of our love of sharing on Facebook.
Occipital’s 360 Panorama uses an algorithmic approach to intelligently stitch together images to create seamless 360 panoramic photos in real-time. Here’s where users get the Facebook advantage. Like many companies, Occipital has dropped Flash integration with Facebook and moved to HTML5. What this will do is not only make embedding in the newsfeed a less painful process, but create better viewing for whomever is watching your 360 panoramic of the homemade wrestling ring you’ve created in your backyard.
HTML5 is becoming the new standard for video on the web and no-one is mourning the death of Flash. Game and app developers have been transitioning to the new web video standard since 2014 and the way we post video to Facebook is the last pile of dirt to be shoved onto Flash’s grave.
The move to embed in HTML5 on Facebook also takes into account how Facebook’s 360 Photos are used with VR devices such as the Gear VR, Oculus Rift and the new Google Daydream View. It’s one thing to view 360 degree photos in the web browser and another to view them through a VR headset. While of course this is all secondary to actually being there for the 360 degree photography, not all of us venture far from our desks. Do I want to hike up that mountain for an amazing 360 degree view or let you do it and just check it out through my VR headset? The latter, it would be the latter.
Occipital 360 Panorama connecting directly to Facebook 360 is a great move for one of the leading photography apps on the market. While only available for iPhone, there are plenty of Android photography apps as well that will see the move to HTML5 as paramount to survival. Especially if the apps aren’t free. Paying for an app then getting stuck with a decrepit Flash framework could sour those few dollars.
The HTML5 updated Occipital 360 Panorama app is availble via the iOS app store.
Occipital 360 Panorama Gets HTML5 Upgrade, Facebook 360 Integration – Forbes
04/09/2022 360 Photography