Snap36 created this high-quality 360-degree image of a chair using robotic equipment.
CHICAGO — Amazon has recently added 360-degree spin photography capabilities to select product detail pages, including many in home furnishings, according to Jeff Hunt, CEO of Snap36, a Chicago-based tech company.
“Amazon has realized the value of adding 360-degree product images that allow people to rotate, pinch and zoom in on products in high definition to see every detail,” said Hunt.
Rather than using traditional photography processes, Snap36 automates the image-capture process using robotic equipment and workflow software to deliver 360-degree 3D imagery, as well as augmented and virtual reality, video, and interactive content.
Hunt says he currently sees two parallel emerging use cases regarding imagery pushing to the forefront, specifically in the furniture industry.
“First of all, the consumer wants to see high resolution 360-degree 3D imagery either on a marketplace, like Amazon, or on the retailer’s website,” said Hunt. “Then, they want to move to an augmented reality program to see how that furniture would fit into their home.”
Photography in 2D that works for fliers and catalogs doesn’t work online, said Hunt. To address this problem, he said Snap36 has automated the end-to-end process of creating 360-degree product photos at its 42,000-square-foot studio. “By adding 360-degree/3D photography, the technology gap can be closed much more quickly,” Hunt added.
Milwaukee-based National Business Furniture, a Snap36 customer, says it has seen greater conversion rates after using 360-degree product imagery on its website.
“We understand that purchasing furniture online can be intimidating,” said Chelsea Hodgins, video marketing and on-site studio manager for National Business Furniture.
Anne covers the evolving landscape among retailers and manufacturers in the bedding, technology, e-commerce and disruptive retail segments.
© 2022 BridgeTower Media. All rights reserved.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.